What forty companies taught us.
The pattern you only see from the inside: most of them looked bad first.
Turns apps and NFC devices into payment terminals for in-store payments.
Infrastructure and marketplace for organizing and scaling builder events.
AI-powered ad monitoring for broadcast sales teams.
AI-powered structuring of healthcare data for hospital decision-making.
Builds proprietary generative-AI models that let creators generate high-quality instruments instantly.
AI-powered online identity verification and reputation insights.
Hub-based e-bike rentals for last-mile delivery couriers.
Automates workflows and code execution using AI and plain English.
Embedded insurance for digital-first consumers at point of sale and in-app.
Subscription infrastructure for D2C brands selling physical and hybrid products.
Mental health marketplace connecting users with verified online therapists.
Well-being platform for expectant and new mothers, offering expert-led care and support during pregnancy, postpartum, and beyond.
Mobility super-app for ride-hailing, rentals, and delivery.
Automates two-way data sync between spreadsheets and business apps.
Infrastructure for testing and validating clinical-grade AI models.
Manages business context for AI readiness.
Optimizes e-commerce shipping costs and efficiency with AI.
Measures in-person services effectively.
Marketplace for effortless repairs for people and brands.
Manages car-sharing operations through gig work.
Netflix-like toy swapping and playing service.
AI-copilot for enhancing sales execution.
Pay-per-task marketplace for local blue-collar jobs.
Subscription service creating virtual building twins with AI.
AI voice cloning for any speech requirement.
Real-time conversations with an English AI-Tutor.
AI lets shoppers find visual products by thinking.
Polymer additive manufacturing hub for the aviation industry.
Powers embedded lending in South East Asia.
Streamlines paperwork in private healthcare with digital solutions.
Detects asset deformation using satellites for multiple industries.
Automates hotel pricing to increase revenue and save time.
Autopilot technology for mobile robots.
Crypto-as-a-service for banks and fintech.
Advanced software for launching scalable CPG brands.
No-code process management for manufacturers.
Cloud-based financial department for startups.
Crowdfunding for European agricultural projects.
Enhances hiring experiences with integrated recruitment tools.
Operating system for the private events market.
What kills a startup is almost never the idea.
It is the slow drift between rounds. The go-to-market that stops converting, the sales motion that breaks at scale, the founder too deep in the build to notice the ground shifting. By the time it shows in the numbers, the runway is already bleeding. We watched it happen in our own companies, which is why every check comes with a system that watches for it.
The pressure test on the front page is this system's first thirty seconds. After the wire it runs for real: define the state your next round requires, work back to the three to five levers that get you there, then watch the assumptions weekly and put hands on the lever that breaks.
End state at next round, worked backwards: which pillars must be true, on what milestones, inside a growth model with the 3 to 5 levers that actually move it.
An intelligence layer monitors how the model's assumptions are tracking, flags drift early, and routes the right expertise to you before drift becomes the thing that kills the round.
When a specific lever needs execution, a senior operator who scaled that exact function steps in for a focused 1 to 2 week sprint. Not a deck of advice.
PLUS €40K+ IN PARTNER PERKS: ANTHROPIC, AWS, GITHUB, HUBSPOT, NOTION, MIRO AND OTHERS.
The Operators
The hands. Each ran the function at scale before advising anyone on it. Four of them:
Built Zendesk's SMB-to-enterprise motion from scratch, through IPO and a $10.2B acquisition. Then led sales at Xero and Prezi.
Square's first sales hire. Built the sales org from one person to 200, then founded and sold his own company, Ramped.
Former Head of Growth at Scale AI. At Braid, zero to $1M monthly volume while cutting acquisition cost from $200 to $40.
Built PLG from zero at OutSystems, then 3x'd ARR at Softr in a single year.