Go-to-market lessons from inside 40+ companies.
Each article takes one go-to-market problem from a company we backed, shows how we worked through it, and comes with a free tool to try on your own numbers.
SUBSCRIBE TO THE MONTHLY DIGESTSolo founders reach our investment committee 31% of the time against 54% for teams. Once there they score about the same. What that means if you build alone.
READ THE FULL ARTICLE →Product-market fit meaning, in plain words: a retention curve that stops falling. How to read yours, and why a curve that falls to zero often means the wrong customers, not a bad product.
READ THE FULL ARTICLE →Building is nearly free, so distribution is the new moat: reaching customers first is what protects you. Ben Leblois on what BADideas.fund believes, with 7 Bad Advice clips and polls.
READ THE FULL ARTICLE →Nordigen co-founder Roberts Bernans spent a year on a startup he could have killed in an hour. His fix for how to make a business plan: validate fast, then pre-check your deck with our free Pitch Evaluator.
READ THE FULL ARTICLE →A go-to-market strategy framework for early-stage founders from operator Suhas Ghante: get buyer, pain and trust right. Plus a free AI VP of Marketing tool.
READ THE FULL ARTICLE →Most B2B SaaS companies enter a new market with a good product and one global message they expect to work everywhere. It often does not. Markets differ, buyers differ, and expansion needs local work.
READ THE FULL ARTICLE →Fundraising School ended its third year with a Demo Day on Friday, 24 October. Over 40% of the founders are already talking to investors. BADideas.fund runs it with LIAA and RITA, the Latvian and Riga investment agencies.
READ THE FULL ARTICLE →Fundraising School is a free programme of six weeks for pre-seed and seed founders in any industry. It is the only accelerator in Latvia that teaches only fundraising: how to approach investors, pitch and close a round.
READ THE FULL ARTICLE →Pleso Therapy, a European mental health platform that uses AI to match users with the right therapists, has raised €1.2 million to strengthen its presence across Europe.
READ THE FULL ARTICLE →Notes from seven SaaStr 2025 talks on how AI changes sales teams, and what founders should do about it.
READ THE FULL ARTICLE →BADideas.fund, a group of 250+ investors who helped build unicorns, has launched a €22M fund for early-stage startups.
READ THE FULL ARTICLE →BADideas.fund had its first exit when Five Elms Capital invested $75 million in RoomPriceGenie.
READ THE FULL ARTICLE →Many of our investments came to us through other VCs in the region.
READ THE FULL ARTICLE →Why we invested in RoomPriceGenie, pricing software for small hotels, even though its team is not from CEE.
READ THE FULL ARTICLE →We invested €220K in Value.Space, our largest ticket so far. It uses satellites to spot damage to dams, bridges and mines.
READ THE FULL ARTICLE →Breezit started selling in California in 2023. Its CEO shares seven ways US customers differ from Lithuanian ones.
READ THE FULL ARTICLE →At BADideas.fund we do more than invest money. Our members help our startups grow, and we learn together to become better investors.
READ THE FULL ARTICLE →BADideas.fund has invested €1.2M in 11 startups since April 2022, less than a year after launch.
READ THE FULL ARTICLE →We have seen many startup pitches. This guide collects what works, from our own experience and from well-known investors.
READ THE FULL ARTICLE →How founders and advisors can agree on fair advisor pay, using the FAST template from the Founder Institute.
READ THE FULL ARTICLE →The Estonian startup will use the new cash to triple the workforce and add functionality to the platform. This was BADideas.fund's second investment.
READ THE FULL ARTICLE →Breezit is our first investment: €100K in a marketplace with software for private event vendors.
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One go-to-market problem per issue, with a free tool to solve it. Unsubscribe anytime.