What tools do founders in CEE make their pitch decks with?
Google Slides, overtaking Canva. Among the CEE founders who applied to BADideas in 2026 so far and whose deck shows the tool it was made in, 34% used Google Slides.
The figures
| Tool the deck was made in, CEE applicants | 2025 | 2026 (to date) |
|---|---|---|
| Google Slides | 22% | 34% |
| Canva | 47% | 28% |
| PowerPoint | 22% | 23% |
| Keynote | 9% | 7% |
In BADideas application data, Google Slides is up from 22% in 2025 and Canva down from 47% in 2025. The tool says nothing about the company; it is here because founders ask.
What is changing
| Quarter | Google Slides | Canva | PowerPoint |
|---|---|---|---|
| Q2 2025 | 34% | 34% | 21% |
| Q3 2025 | 18% | 47% | 27% |
| Q4 2025 | 17% | 57% | 17% |
| Q1 2026 | 34% | 29% | 24% |
| Q2 2026 | 32% | 32% | 26% |
| Q3 2026 | 37% | 21% | 19% |
Across CEE
CEE founders who applied in 2025 and 2026 so far, and each country with enough applicants to show. Countries with fewer applicants are still counted in the CEE row.
| Where the founder is based | Google Slides | Canva |
|---|---|---|
| All of CEE | 28% | 37% |
| Baltics | 26% | 39% |
| Latvia | 20% | 44% |
| Estonia | 29% | 34% |
| Lithuania | 30% | 38% |
| Poland | 33% | 24% |
| Ukraine | 32% | 35% |
| Romania | 34% | 31% |
Google Slides: highest in Romania (34%), lowest in Latvia (20%).
What it means for you
- Use the tool your team edits fastest. Investors do not notice the tool; they notice a deck that is out of date.
- Send a PDF. It opens the same everywhere and keeps your layout; share an editable link only when asked.
- Check the export. Fonts, links and images break most often in the step from the tool to PDF.
Also answers
Is Canva or Google Slides better for a pitch deck?
Both are common: 28% of CEE founders who applied in 2026 so far used Canva and 34% Google Slides. Choose the one your team works in.
How we measured it
- Source: applications founders sent to BADideas, enriched with publicly available information where applicable.
- Limits: these are CEE only and early-stage companies.
- On this page: The tool is read from the deck file itself; files that do not record one, or were re-saved by a PDF tool, are left out. A deck exported through a second tool shows the last one.
- Updated: 27 September 2026.
BADideas.fund, "What tools do founders in CEE make their pitch decks with?", updated 27 September 2026. https://badideas.fund/answers/pitch-deck-tools-cee
Read next
- What slides do founders in CEE put in a pre-seed pitch deck?
- How big a market do founders in CEE claim in their pitch decks?
- How long is a pitch deck in CEE, and how much text goes on each slide?
Who we are
We are a pre-seed and seed fund for founders in Central and Eastern Europe. We have built and sold companies ourselves, and since 2022 we have backed more than 40.
We back founders who see something about their market that others do not see yet. They want to change how a whole industry works, start with something small, and learn fast.
Good founders rarely fail on the idea or the product. They fail on selling it. We give your company hands-on help from GTM operators who grew Zendesk, Square and Scale AI.
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