What slides go in a CEE pre-seed deck?
Almost every deck has problem, solution, team, market and the ask. Most leave out financials. That is what CEE founders raising pre-seed put in the decks they applied to BADideas with in 2026 so far.
The figures
| Slide, CEE founders raising pre-seed | 2025 | 2026 (to date) |
|---|---|---|
| Problem | 97% | 98% |
| Solution | 98% | 98% |
| Team | 94% | 92% |
| The ask | 93% | 90% |
| Market | 89% | 92% |
| Business model | 82% | 82% |
| Competition | 80% | 83% |
| Product or demo | 73% | 83% |
| Traction | 75% | 76% |
| Go-to-market | 54% | 61% |
| Use of funds | 53% | 57% |
| Roadmap | 40% | 34% |
| Why now | 34% | 34% |
| Financials | 38% | 28% |
94% of decks open with the problem, and the team usually comes near the end, about 83% of the way through. In BADideas application data, about one in six founders links to a demo or video.
What is changing
| Quarter | CEE applicants with a traction slide | Financials slide | Why now slide |
|---|---|---|---|
| Q2 2025 | 76% | 34% | 26% |
| Q3 2025 | 67% | 33% | 27% |
| Q4 2025 | 80% | 39% | 29% |
| Q1 2026 | 73% | 30% | 20% |
| Q2 2026 | 75% | 27% | 37% |
| Q3 2026 | 79% | 26% | 36% |
Across CEE
CEE founders who applied in 2025 and 2026 so far. We show each country with enough applicants; smaller countries count only in the CEE row.
| Where the founder is based | Traction slide | Financials slide |
|---|---|---|
| All of CEE | 75% | 31% |
| Baltics | 73% | 28% |
| Latvia | 65% | 28% |
| Estonia | 81% | 31% |
| Lithuania | 74% | 25% |
| Poland | 75% | 29% |
| Ukraine | 86% | 36% |
| Romania | 75% | 46% |
| Czechia | 74% | 26% |
| Bulgaria | 88% | 38% |
Traction slide: highest in Bulgaria (88%), lowest in Latvia (65%).
What it means for you
- Cover the basics first. Investors look for problem, solution, team, market and the ask. A deck missing one looks unfinished.
- Show traction if you have any. 76% of pre-seed decks have a traction slide; without one, say what you have learned instead.
- Financials are optional at pre-seed. Only 28% include them; a use-of-funds slide tells investors more.
- Open with the problem. Almost every deck does, and investors expect it. Keep the first three slides for the problem, the solution and why it matters now.
- Put the team where it helps you. Most decks leave it near the end. If your team is your strongest argument, bring it forward.
Related questions
Should a pre-seed deck include financial projections?
Most founders leave them out: 28% of CEE pre-seed decks in 2026 so far had a financials slide.
How we measured it
- On this page: A slide is counted by what it covers, not by its title. A slide that covers two topics counts for both.
- Updated: 27 September 2026.
BADideas.fund, "What slides go in a CEE pre-seed deck?", updated 27 September 2026. https://badideas.fund/answers/pre-seed-pitch-deck-slides
Read next
- How many slides and words in a CEE deck?
- What tools do CEE founders make decks with?
- What revenue growth do CEE decks forecast?
- Do CEE pre-seed decks show CAC and margins?
- How big a market do CEE founders claim?
Who we are
We are a pre-seed and seed fund for founders in Central and Eastern Europe. We have built and sold companies ourselves, and since 2022 we have backed more than 40.
We back founders who see something about their market that others do not see yet. They want to change how a whole industry works, and they start small.
Good founders rarely fail on the idea or the product. They fail on selling it. We give your company hands-on help from go-to-market operators who grew Zendesk, Square and Scale AI.