Do CEE startups price in euros or dollars?
Price in dollars if your first buyers are in the US: 95% of CEE founders who sell to the US first and applied to BADideas in 2026 so far price in dollars. Across all CEE founders who showed prices, 68% quoted them in euros and 28% in US dollars.
The figures
| Currency of the prices CEE applicants showed | 2025 | 2026 (to date) |
|---|---|---|
| Euros | 64% | 68% |
| US dollars | 35% | 28% |
In BADideas application data, the currency follows the first customer: 78% of founders selling first in Europe price in euros, and 95% of those selling first in the US price in dollars.
What is changing
| Quarter | CEE applicants pricing in euros | In US dollars |
|---|---|---|
| Q2 2025 | 70% | 29% |
| Q3 2025 | 60% | 38% |
| Q4 2025 | 57% | 42% |
| Q1 2026 | 70% | 28% |
| Q2 2026 | 62% | 33% |
| Q3 2026 | 70% | 25% |
Since 2025, euro pricing rose from 64% to 68% and dollar pricing fell from 35% to 28%.
Across CEE
CEE founders who applied in 2025 and 2026 so far. We show each country with enough applicants; smaller countries count only in the CEE row.
| Where the founder is based | Price in euros | Price in US dollars |
|---|---|---|
| All of CEE | 66% | 31% |
| Baltics | 78% | 21% |
| Latvia | 81% | 17% |
| Estonia | 73% | 26% |
| Lithuania | 81% | 19% |
| Poland | 51% | 41% |
| Ukraine | 23% | 73% |
| Romania | 66% | 34% |
| Czechia | 76% | 16% |
Price in euros: highest in Latvia (81%), lowest in Ukraine (23%).
What it means for you
- Price in your first customers' currency. If you sell to European businesses, euros; if your first buyers are in the US, dollars.
- Keep one price list per market. Converting at checkout makes prices look arbitrary; round numbers in the local currency sell better.
- Show investors the currency of your revenue. A dollar price list with euro revenue, or the reverse, raises questions about who is actually buying.
- Account for the exchange rate in your plan. If you earn in dollars and spend in euros, a weaker dollar cuts your runway; say how you will handle it.
Related questions
Should a European SaaS price in euros or dollars when selling to US buyers?
In dollars: 95% of CEE founders who sell to the US first price in dollars.
How we measured it
- On this page: Only founders who showed prices count; the currency is the one their prices are quoted in. Some founders quote more than one currency; the first one shown counts.
- Updated: 12 October 2026.
BADideas.fund, "Do CEE startups price in euros or dollars?", updated 12 October 2026. https://badideas.fund/answers/pricing-euros-or-dollars-cee
Read next
- What do early CEE startups charge per month?
- Which sales motion do CEE B2B startups use?
- Should CEE startups sell at home or abroad?
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We are a pre-seed and seed fund for founders in Central and Eastern Europe. We have built and sold companies ourselves, and since 2022 we have backed more than 40.
We back founders who see something about their market that others do not see yet. They want to change how a whole industry works, and they start small.
Good founders rarely fail on the idea or the product. They fail on selling it. We give your company hands-on help from go-to-market operators who grew Zendesk, Square and Scale AI.