Stress test your GTM motion
10 MINUTESIn the age of AI, the cost and technical barrier to building great products has never been lower. Product and technology still matter but increasingly, they’re not the constraint. GTM is. At the same time, AI is changing GTM itself: how companies find customers, sell, position, distribute, and fundraise is evolving month to month. What worked last year may already be obsolete. The scarce resource isn’t another GTM playbook, it’s knowing what’s actually working right now.
BADideas runs Launchpad, a hands on GTM sprint, run by the best GTM operators in the game right now that rebuilds a portfolio company’s positioning, growth model, and fundraising narrative in one working session. This is a 10 minute snippet of that process, run on your own site or deck.
A plain read of your stage and how you sell today, established before you say what you think is wrong.
One constraint, named in a sentence you can test, built from your own answers, not generic advice.
Three moves to start this week, and what to measure to know if they are working.
Built Zendesk's SMB-to-enterprise motion all the way through IPO. Now VP of Business Development at Harbor Compliance.
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Square's first sales hire. Built the org to 200 people. Now Sales Operating Partner at Maschmeyer Group Ventures.
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Head of Growth at Scale AI. At Braid, cut CAC from $200 to $40. Now founder of Lumos AI.
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Built PLG from zero at OutSystems. 3x'd ARR at Softr. Now Head of PLG at Flosum.
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